

If marketing your practice feels uncomfortable, draining, or out of alignment with who you are, you’re not doing it wrong — and you’re definitely not alone.
Dr. Capella is an introvert too. And she built a successful practice without forcing herself to become louder, more “salesy,” or someone she’s not.
In this free masterclass, she shares how she learned to market in a way that actually worked — and felt sustainable.
From Starting at Zero to Attracting the Right Patients
When Dr. Capella left urgent care to open her practice, she didn’t have a patient base that could follow her. She had to start from scratch.
Like many providers, she tried what she thought she should do. She brought lunch to a local OB office that turned out to be insurance-based and resulted in no referrals. She avoided social media at first because it felt intimidating and exposed. And networking never felt natural.
What changed everything wasn’t doing more marketing — it was changing how she thought about it.
In Marketing for Introverts, Dr. Capella shares her personal journey along with three powerful perspective resets that help introverted providers attract patients in a way that feels calm, ethical, and authentic.
You’ll learn how to market your services without cold outreach, constant posting, or pretending to be extroverted — and how to position yourself so the right patients naturally find and choose you.
Marketing doesn’t have to feel overwhelming or exhausting to be effective. With the right approach, it can feel clear, grounded, and even comfortable over time.